by Benjamin November 16, 2009

Soldier and Son

Picture 72

This is a powerful piece of storytelling about a father whose son was killed fighting in Afghanistan. It’s a great example of how a moving interview thrown together with simple images can be a poignant way to get a message across.

The slideshow proves that you don’t need great pictures for a quality audio slideshow, that infact most of the time the audio is the driver of the story.

Secondly it shows that you don’t need to slap music over strong audio, which speaks for itself. To do so here would be trite.

Thirdly it shows that it’s enough to hear in someone’s voice how close they are to tears, we don’t actually need to hear them break down. I’m sure this man lost it during the interview. I would have. But the producer has showed good taste and respect in leaving this out, focusing on the relationship between the father and son.

by John Bennett October 09, 2009

How to run an SMS campaign: an introduction

SMS campaign

The recent surge in the adoption of mobile technologies in the developing world means that SMS campaigns have become an increasingly important communication tool for those working in international development. From election monitoring in Ghana and Lebanon to HIV/AIDS education and support in South Africa SMS technologies have been used to connect and engage people with a wide range of projects.

But how do you run an SMS campaign? What tactics have worked in the past? What are the most appropriate technology choices? What does an SMS campaign cost? And what are the legal issues around use of SMS?

This great introduction to SMS from mobileactive.org explains some of the issues and challenges facing people setting up an SMS campaign for the first time, as well as offering case studies and technical help.

So whether you want to know where to find free SMS gateways in your country, or the issues associated with maintaining a reliable contact list in a country where everyone is on pay as you go, then this comprehensive introduction to SMS campaigns is a good place to start.

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